應工業貿易署中小企業支援與諮詢中心應請為中小企業舉行新世代數碼營銷研討會，以下是該講座的政府宣傳訊息：
「新世代數碼營銷系列 －內容行銷（二）」
要在浩如煙海的互聯網吸引潛在客戶，並將網站訪客轉化成為顧客，企業要有好辦法。有見及此，工業貿易署中小企業支援與諮詢中心舉辦一連兩場研討會，介紹如何做好內容行銷。第二場研討會將講述如何在社交媒體應用內容行銷，以及監察社交媒體的推廣成效，從而以有限資源，爭取最大回報，提升業績。
“Digital Marketing in a New Era Series – Content Marketing (2)”
In this age of internet explosion, enterprises need good solutions to attract potential customers and convert website
visitors to customers. In view of this, SUCCESS is organising two seminars to introduce how to do content marketing.
The second seminar will explain in detail how to apply content marketing to social media, and monitor the effectiveness of social media promotion for maximising return with limited resources.
Date: 3 May 2019 (Friday)
Time: 3:30 – 5:00 p.m.
Venue: Support and Consultation Centre for SMEs
of the Trade and Industry Department (SUCCESS)
Room 1301, 13/F, Trade and Industry Tower,
3 Concorde Road, Kowloon City
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