Google Analytics 3 小時精讀課程
3 個小時後，你也可以成為網站分析專家 ！
為什麼要分析網站？
我們在網站所花的每一分錢或時間，若不知道效果，將會令你枉花，更會讓你輸給競對手。作為公司的市場推廣人員，如果不知道不同渠道的推廣效果（包括網上網下的），怎樣可以作調節，做出效果，讓你在老闆面前可以站立得住呢？
Raymond 導師的 GA 課程有什麼特別？
Raymond 是實戰 Google Analytics 專家，每月負責處理 20 至 30 間公司的網上顧問工作，客戶常提出各類具挑戰性的問題，也要面對客戶業績的真正考驗。怎樣透過 Google Analytics 數據分析，給客戶及時 丶準確丶可靠的推廣策略，便是 Raymond 每天都要面對的問題 ，他從經驗中整理及製作出 GA 課程，比只是介紹 GA 功能的課程更貼地。（課程尾段的 Real Life Cases 就是導師 Raymond 把經常會碰到客戶問題，變成實際例子，與你分享）
與 Google Certification 的練習課程有什麼分別？
導師 Raymond 也考取了兩年的 GAQI Certificate。 GAQI 是考核你對 GA 的基本認識，考取了 GAQI 證明你對使用GA 有基礎。導師 Raymond 的 GA 課程是從十多年應用 GA 的經驗出發，讓你在短時間內掌握應用重點，每上完一小節，你就可以馬上用在業務中。（如果你也想知道如何成功考取 GAQI，如果你上了導師 Raymond 後，Raymond 導師樂意和你分享他的經驗）
The tutor, Raymond Chan, is a Certified Google Analytics Qualified Individual (GAQI). He designed the course based on over 10 years hand on digital marketing and Google Analytics experience.
上 Raymond 導師的實體課和網上課程有什麼分別？
分別在於：
- 實體課學員只能上一次，但是報讀網上課程的學員，可以在一年內無限次重温課程。
- 3小時實體課程是在半天內完成，內容密集，不少的學員在下半部己經出現疲態，不能集中精神，吸收力下降。導師 Raymond 特別將網上課程分段製作，學員可以分段上課，而且更可以隨時隨地上課。
- 雖然實體課也有設即時練習，但由於時間所限，學員未能每一部可以即時練習，網上課程的學員，可以隨時暫停課程，馬上做實習，記憶會加深。
- 每堂實體課程學員都會提出不同的問題，有些問題可以幫助學員更明白GA，可是在實體課導師解答完了，別的課堂學員未能受益。現在用網上教學，學員提出的問題經導師整理後，會變成實例不斷優化課程，讓所有網上學員重温時都得益
- 由於導師 Raymond 會在總結學員的問題後，重錄不容易明白的課題，付費學員也可以在未來一年中享受到更新版本。
What is the difference between taking Raymond instructor's physical and online courses?
The differences are:
- Participants of the physical course can only take one time, but students who enroll in the online course can review the course unlimited times within a year.
- The 3-hour physical course is delivered in a half day, and the content is very intensive. Many students felt exhausted in the middle of the course and were unable to keep focusing their mind. Raymond break the online courses in to sections, so that students can choose to take any section whenever and wherever they wish.
- Due to time constraints, there are very limited time for practice using GA in the physical course. While as an online student, you can always pause the course and do hands on practice any time you want.
- The students in each physical course often raised good questions. Some questions can help fellow students understand GA better. However, it only benefits the students in that particular course. Students attending physical course on the other days won’t be benefited. Now using online teaching, the questions raised by the students are organized by instructor Raymond and injected to the revised section of the course, hence all online student will benefit when they reply it.
- Instructor Raymond will re-record topics that are not easy to understand after summarizing the students’ questions. Online course students can enjoy the updated version in the coming 12-month.
課程內容 (約 3 小時）
課程內容
- 了解 Google Analytics（GA）並學習用不同的方法安裝 GA
- GA 的報表要怎麼看才對呢?導師教你正確的方法
- GA 也可以用來量度業績，到底要怎樣設置指標
- 做生意最重要是了解你的客戶，GA可以幫上忙
- 你的網店有回頭客嗎? 客戶到訪頻率對您的業務有什麼意義呢
- 如何在 GA 中找到客戶的性別年齡和興趣資料
- 如何使用訪問者統計信息來幫助您進行網上宣傳
- 知道客戶訪問您的網站的時間間隔後，您可以做些什麼？
- 用 GA 評估外判 SEO 網站優化商，成效無所遁形
- 怎樣用Google Search Console 和 GA 來改善您的網站排名
- 如何衡量客戶的對你的網站熱愛度或投契度
- 怎樣增強您的網站的粘貼度 stickiness
- 訪客用什麼手機, 他們的瀏覽情況你又知多少?
- 如何查看自然搜索查詢數據找到新商機
- 怎樣可以將你的訪客留下, 以爭取做到生意的機會
- 怎樣看到您的電郵推廣有沒有效果, 不再盲摸摸
- 怎樣用 GA 測試以提高電郵的開信率
- 如何衡量您的社交媒體廣告和推廣成效
- Understand Google Analytics (GA) and learn how to implement GA
- Learn the proper way of using Google Analytics
- How to set key performance indicators and how to look for them in GA
- How to know your customers through Google Analytics
- What do the recency and frequency mean to your business
- How to find your customers' age, interest, and affinity in GA
- How to use your visitors' demographic information to help your online promotion
- What can you do after knowing your customers time intervals of visiting your website
- How to evaluate your team's or your out-source vendor's SEO performance
- How to use Google Search Console and Analytics to improve your search engine ranking
- How to measure customers' degree of engagement
- How to enhance the stickiness of your website
- How to use the PC/mobile statistics to improve your apps and website
- How to explore new business opportunities by reading SEO query data
- How to reduce bounce rate and drop-off rate for customers visiting your website
- How to measure your email marketing result
- How to perform testing in order to improve the open rate
- How to measure your social media campaign and ads
Hello Raymond, you are very nice and professional, just like taking a lecture in university, thank you for yr lesson! ...I really hope to pay more to have may be 2 more hrs lesson...
Top quality content, very happy with what I learned on this course. Hope to see more courses from you. Excellent content, very organized and explained every concept clearly !
感謝 Raymond Sir 昨天悉心教導,發現有許多 Google Analytics 未為發現的功能,令我獲益良多,此後會加鑽研, 期待下節的 SEO 課堂。
- 如何監控 Google 廣告成效並提高回報率
- 怎樣可以跟踪細緻到每個關鍵字的廣告效果
- 你知道客戶在購買之前如何與您進行互動嗎
- 渠道轉介來的人流質素如何你可以瞭如指掌
- off-line推廣營銷活動的成效你也可以量度
- 多渠道營銷究竟有沒有白費功夫呢
- 您的網站訪客者質素好嗎? 可以成為客戶的比率又怎樣呢?
- GA 可以為你預測收入你信不信呢?
- 怎可以觀察訪客瀏覽路徑改善業績表現呢
- 怎可以利用GA改善網站縮短客的購買週期 sales lead time
- 怎樣為各項網上推廣活動衡量價值定優劣呢
- 如何監控熱門著陸頁和退出頁留住客戶
- Page Speed 原來會影響排名和業務，怎樣改善
- 怎樣利用比對了客觀解你的業績趨勢
- 如何使用分割法來深入分析客戶
- 要學懂過濾數據，否則只會空歡喜一場，為什麼?
- 如何使用Secondary Dimension 查看數據並找出有價值的資訊呢
- GA 儀表板和自定報告可以給 CEO 一眼看明白的報告
- 如何將您的網站表現與競爭對手進行比較
- How to monitor your AdWords campaigns and use it the data to improve ROI on online ads
- How to track the performance of online ads down to each keyword purchased
- Understand how customers interact with you before making a purchase decision
- How to measure referral traffic and off-line marketing campaign
- How to evaluate multi-channel marketing efforts and the overlap situations
- How to measure the quality and conversion rate of your website visitors
- How to assign a value to each conversion and how to measure e-commerce result.
- What does the Path Length and Time Lag mean to your business?
- How to shorten your customers buying cycle
- How to attribute values gained from your marketing campaigns
- How to monitor your popular landing pages and top exit pages
- What is Page Speed and how does it affect your ranking and business
- How to know if you are doing better than last year/quarter in terms of organic ranking
- How to use Segmentation to conduct an in-depth analysis of sub-set of your customers
- Why do we need to filter data before doing analysis and how to do so.
- How to use secondary dimension to drill down the data and find out valuable information
- The power of Dashboard and Custom Report and how to use it to monitor the specific performance of your website
- How to compare your website performance and marketing capabilities to the competitions.
如果你的網站還未安裝 Google Analytics，歡迎你下載這簡易指引。
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實體課程費用: HK$1980 網上課程推廣價 HK$1180
網上課程內容（廣東話加英文 PowerPoint）與實體課程完全一樣， 隨時隨地都可以上
更可以在 1 年內無限次翻看學習
（由於疫情，實體課程暫停，導師將完整課程內容製作成網上課程）
WhatsApp 查詢: +852 93160246
Raymond 導師有什麼資歷？
Raymond （MBA BBA）導師畢業於美國華盛頓太平洋路德會大學 (Pacific Lutheran University) 工商管理研究院選修電子商貿，曾獲貿易發展局、 工業貿易署、香港工業總會丶理工大學、香港律師公會、生產力促進局、工程師學會、香港青年商會丶濠江青年商會丶香港青年協會創業計劃等機構邀請舉行講座。Raymond導師是《內容行銷 8 招必勝秘笈》一書作者 （全書超過 200 頁10 大主題 100 多個分題） 。現任香港科技園的 Professional Clinic 顧問，Reform Marketing 首席顧問。
今天起，你也可以成為網絡推廣專家 ！
你能準確了解哪一個網上推廣渠道對你公司最有效
你能監察網站優化成效，準確評估網站優化公司的工作
你能更專業地發展網上事業
還在猶疑 ？
新冠疫情令網上營商成各類企業為必走的路！怎樣可以做得比人好，必要從了解你網站的表現，推廣成效及優化效果著手。 Raymond 導師的肺腑之言： 投資學習 Google Analytics ，必定會令你得到數十倍以上的回報。
擔心不明白課程內容？
歡迎在你碰到問題時，聯絡導師 Raymond
WhatsApp 電話＋852 93160246
電郵 Raymond.chan@raymondchanconsulting.com
導師十分樂意透過語音或文字向你講解不明白的地方