Google Analytics Training Course 谷歌分析課程

3 小時學懂看 Google Analytics ,提升網上業績,節省廣告金錢,抓住生意機會!

Google Analytics Training Class

開店要 "看舖"

不做網站分析,就等於開了店分,沒有人”看舖” 一樣。登了廣告、發了電郵、付費做網站優化,但總是沒有生意,問題出在哪裡呢?不斷在 Facebook 貼文到底有無效呢? 這課程用深入淺出的方法,用實例教你看關鍵數據,針對問題作出改善, 提升業績。

想做好業務就要學懂

Google Analytics 網站分析實在太重要了!  是每一位有心想做好網上業務的老闆及 marketing manager 必要學懂的技能。上了這個課程,你必定有不同的眼光及角度看你的網上業務,也會發現原來你錯過了不少東西。但不用擔心,上完課程後,就馬上實行!

導師 Raymond Chan 是認證的 Google Analytics 分析員(GAQI)。 他根據超過十年的網上營銷和谷歌分析經驗設計了這課程。

The tutor, Raymond Chan, is a Certified Google Analytics Qualified Individual (GAQI).  He designed the course based on over 10 years hand on digital marketing and  Google Analytics experience.

為什麼需要谷歌分析
谷歌分析可讓您了解您的網站所發生的一切事情!  從簡單的訪客數目到復雜的訪客怎樣轉化成為客戶,以及量度不同推廣活動的成效,更不用說谷歌分析還可以根據您的客戶興趣和行為,使你進行再營銷推廣(Remarketing)。此外,您還可以結合 Search Console,AdWords 和 Adsense,充分發揮 谷歌分析的強大威力。谷歌分析是營銷人員和網站管理員每天必讀的報告。

Google Analytics allows you to know everything happens to your website from simply number of visitors to as complicate as measuring the conversion rate and effectiveness of marketing campaigns, not to mention the capability of Google re-marketing based on your customer's interest and their behavior. Also, you can unleash the power of Google Analytics by integrating with Search Console, AdWords, and Adsense. In summary, Google Analytics is the must-read report for marketer and website administrator every day.

課程內容 (第一部份 1.5 小時,第二部份 1.5小時)

第1部分

  • 了解 Google AnalyticsGA)並學習用不同的方法安裝 GA
  • GA 的報表要怎麼看才對呢?導師教你正確的方法
  • GA 也可以用來量度業績,到底要怎樣設置指標
  • 做生意最重要是了解你的客戶,GA可以幫上忙
  • 你的網店有回頭客嗎? 客戶到訪頻率對您的業務有什麼意義呢
  • 如何在 GA 中找到客戶的性別年齡和興趣資料
  • 如何使用訪問者統計信息來幫助您進行網上宣傳
  • 道客戶訪問您的網站的時間間隔後,您可以做些什麼?
  • GA 評估外判 SEO 網站優化商,成效無所遁形
  • 怎樣用Google Search Console GA 來改善您的網站排名
  • 如何衡量客戶的對你的網站熱愛度或投契度
  • 怎樣增強您的網站的粘貼度 stickiness
  • 訪客用什麼手機, 他們的瀏覽情況你又知多少?
  • 如何查看自然搜索查詢數據找到新商機
  • 怎樣可以將你的訪客留下, 以爭取做到生意的機會
  • 怎樣看到您的電郵推廣有沒有效果, 不再盲摸摸
  • 怎樣用 GA 測試以提高電郵的開信率
  • 如何衡量您的社交媒體廣告和推廣成效
  • Understand Google Analytics (GA) and learn how to implement GA
  • Learn the proper way of using Google Analytics
  • How to set key performance indicators and how to look for them in GA
  • How to know your customers through Google Analytics
  • What do the recency and frequency mean to your business
  • How to find your customers' age, interest, and affinity in GA
  • How to use your visitors' demographic information to help your online promotion
  • What can you do after knowing your customers time intervals of visiting your website
  • How to evaluate your team's  or your out-source vendor's SEO performance
  • How to use Google Search Console and Analytics to improve your search engine ranking
  • How to measure customers' degree of engagement
  • How to enhance the stickiness of your website
  • How to use the PC/mobile statistics to improve your apps and website
  • How to explore new business opportunities by reading SEO query data
  • How to reduce bounce rate and drop-off rate for customers visiting your website
  • How to measure your email marketing result
  • How to perform testing in order to improve the open rate
  • How to measure your social media campaign and ads
Hello Raymond, you are very nice and professional, just like taking a lecture in university, thank you for yr lesson! ...I really hope to pay more to have may be 2 more hrs lesson...
Mr Cheng, A musician and director of a music center
Top quality content, very happy with what I learned on this course. Hope to see more courses from you. Excellent content, very organized and explained every concept clearly !
Vicardo - Owner of Pets Supplies and Service Company
感謝 Raymond Sir 昨天悉心教導,發現有許多 Google Analytics 未為發現的功能,令我獲益良多,此後會加鑽研, 期待下節的 SEO 課堂。
Ricky Chan, Yau Kee Printing Group

第2部分

  • 如何監控 AdWords廣告成效並提高回報率
  • 怎樣可以跟踪細緻到每個關鍵字的廣告效果
  • 你知道客戶在購買之前如何與您進行互動嗎
  • 渠道轉介來的人流質素如何你可以瞭如指掌
  • off-line推廣營銷活動的成效你也可以量度
  • 多渠道營銷究竟有沒有白費功夫呢
  • 您的網站訪客者質素好嗎? 可以成為客戶的比率又怎樣呢?
  • GA 可以為你預測收入你信不信呢?
  • 怎可以觀察訪客瀏覽路徑改善業績表現呢
  • 怎可以利用GA改善網站縮短客的購買週期 sales lead time
  • 怎樣為各項網上推廣活動衡量價值定優劣呢
  • 如何監控熱門著陸頁和退出頁留住客戶
  • Page Speed 原來會影響排名和業務,怎樣改善
  • 怎樣利用比對了客觀解你的業績趨勢
  • 如何使用分割法來深入分析客戶
  • 要學懂過濾數據,否則只會空歡喜一場,為什麼?
  • 如何使用second Dimension 查看數據並找出有價值的資訊呢
  • GA 儀表板和自定報告可以給 CEO 一眼看明白的報告
  • 如何將您的網站表現與競爭對手進行比較
  • How to monitor your AdWords campaigns and use it the data to improve ROI on online ads
  • How to track the performance of online ads down to each keyword purchased
  • Understand how customers interact with you before making a purchase decision
  • How to measure referral traffic and off-line marketing campaign
  • How to evaluate multi-channel marketing efforts and the overlap situations
  • How to measure the quality and conversion rate of your website visitors
  • How to assign a value to each conversion and how to measure e-commerce result.
  • What does the Path Length and Time Lag mean to your business?
  • How to shorten your customers buying cycle
  • How to attribute values gained from your marketing campaigns
  • How to monitor your popular landing pages and top exit pages
  • What is Page Speed and how does it affect your ranking and business
  • How to know if you are doing better than last year/quarter in terms of organic ranking
  • How to use Segmentation to conduct an in-depth analysis of sub-set of your customers
  • Why do we need to filter data before doing analysis and how to do so.
  • How to use secondary dimension to drill down the data and find out valuable information
  • The power of Dashboard and Custom Report and how to use it to monitor the specific performance of your website
  • How to compare your website performance and marketing capabilities to the competitions.
剛巧公司建新網站,可以叫設計公司加追蹤碼,也幫助到我衡量推廣公司的能力,量度推廣效果,我們的行業需要靠網上推廣,這課堂所學到的真的很幫到忙!
Miss Fung, A Marketing Manager
Hi Raymond, thank you for your sharing. GA is very interesting.
Mr Choi, A CEO of a company with offices in five countries

如果你的網站還未安裝  Google Analytics,歡迎你下載這簡易指引。

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課程日期: 待定
地點: 彌敦道555號九龍行1703B
(油麻地地鐵站 A1即達)
課程費用: HK$1180

電話: 3911 3758 / WhatsApp: 93160246
(特訓班名額4位)

Personal Data Collection Statement 收集個人資料聲明

暫時未決定,如有以下課程優惠請通知我

內容行銷課程 Content Marketing Course網站客戶行為分析課程Google Analytics CourseMarketer網站優化課程 SEO for Marketer電郵推廣課程 Email Marketing Course

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