SEO For Marketer Training Course
Many marketers pay a lot of attention to the look and feel of the website yet ignore the readability of the website for search engines. This results in significantly lower ranking in the natural search result than it should be. This course of "SEO for Marketer" particularly focus on on-page optimization and the application of marketing concepts, consumer behavior concept and monitor SEO result with the help of Google Analytics, hence to help companies to improve the search result ranking of their websites.
Course Fee: HK$1980 per person
SEO for Marketer Course Content
- Why do we need SEO from ROI and marketing point of view
- How to begin with and how to align with your business goals
- How to do keyword research and its marketing implication
- Analysis of competitiveness of keywords
- How to strategically organize and allocate keywords across your website
- The concept of Google Spider and how does it affect your website ranking
- How to please Google and have its search engine to index more content on your website
- How to set H1, H2 and H3, Anchor Text
- What is Hummingbird and how does it affect your content marketing
- How to set anchor text and how does it affect your ranking
- What are Google Panda and Quality updates and how does it affect the ranking
- How can long-tailed keywords helps SEO of through content marketing
- How do website structure and internal links affect your SEO
- How to optimize website structure from the point of view of user experience and its impact on SEO
- How to insert alternative tags and how to optimize image on the website
- How do the history and update affect the ranking
- The rule to set perm-link / URL Slugs
- Why do we need XML Sitemap and the purpose
- How to monitor SEO result and how to make further improvement
Demonstration of SEO
Raymond is a hands-on expert of SEO. He designed the course based on the years of experience gained in practicing SEO. This Google Analytics report shows how the traffic increases over the year by implementing on-page SEO on one of a website managed by Raymond.
This is another website belong to a client who achieved a monthly organic visitors of over 1000 after 6-month implementation of content marketing and SEO supervised by Raymond
Raymond, your SEO concept and execution method is very practical. Thank you for your sharing of experience without any reservation.
Thank you for your SEO presentation. It is simple to follow and understand.
I was just trying to write to you as well and let you know I have enjoyed your seminar a lot.
Thank you for your great and inspiring speech instead. Let me and my colleague check if there is any course we should join, I believe it will be very rewarding!
Your talk is wonderful . And I learn a lot.
I am an attendant of your yesterday HKTDC seminar about the topic of SEO. Very grateful for your wonderful and clear presentation
Congratulations to you for a very successful presentation yesterday in TDC. I really learn a lot from you. I hope to see you again in the not too distant future. When will be your upcoming presentation so that I will recommend friends?
Your sharing of SEO is very useful to me yesterday.
很用心教導，獲益良多，望日後可多多合作，祝工作愉快，生活美滿。
Raymond taught me a straight forward, simple and effective way to do SEO. After the lecture, I know what I am going to do with my website step by step. I appreciate his lecture.